All work
/07Branding
Northlane
- Industry
- Fintech
- Services
- Brand strategy, visual identity, brand guidelines
- Status
- Completed
Challenge
A B2B payments platform had outgrown its early startup identity. The visual language felt inconsistent across product, sales decks and marketing, which undermined trust with enterprise buyers.
Solution
We repositioned the brand around clarity and reliability, then rebuilt the identity system — logo, type scale, colour and a full component kit — documented in a practical brand guideline the team could apply themselves.
Result
A consistent identity now runs across the product, website and sales material, giving the sales team a sharper, more credible story in enterprise conversations.
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